Bowerman's design and style led into the introduction in the "Moon Shoe" in 1972, so named as the waffle tread was said to resemble the footprints still left by astronauts to the Moon.

Nike was an early adopter of internet advertising, email administration systems, and employing broadcast and narrowcast conversation technologies to develop multimedia promoting campaigns.

As a way to refocus its business enterprise lines, Nike began divesting by itself of several of its subsidiaries 분양 in the 2000s.